Discover the La Nouvelle lingerie brand at Thank You Margareth!

Driven by the close bond between its founders, Alix and Aurélie, La Nouvelle is a human and socially conscious venture that places kindness and collective intelligence at the heart of its creations. A pioneer of the "slow bra" movement, the brand reinvents lingerie with "second skin" designs, created to offer modern women absolute comfort without ever restricting the body. More than just underwear, each piece becomes a true fashion accessory thanks to its signature detail: a lurex strap that is proudly displayed, allowing the lingerie to elegantly take center stage.